The U.S.-China Clean Energy Research Center’s Secretariat, operated by the Department of Energy’s Office of International Affairs, sought to develop an annual report to provide CERC’s stakeholders and the general public with an overview of the Center’s recent achievements and its future plans. The technical achievements needed to be understandable for a broad audience and also appeal to media and the international community. In addition, the Secretariat needed to release the report to coincide with the U.S.-China Presidential Announcement on Climate Change and Clean Energy Cooperation, necessitating a tight project schedule to produce the report.
Energetics recommended innovative ideas to ensure that the report would meet these requirements, including the following:
- Integrating infographics to communicate complicated technical issues in a clear and compelling manner
- Developing case studies within the report to illustrate specific R&D successes and their impacts that are relatable to a general audience
- Streamlining the report into a 20-page document with graphics and descriptive captions that appeal to non-technical readers
- Providing thorough technical factsheets of the CERC projects on the CERC website for readers seeking more information
- Producing separate versions of the report that are designed and formatted for on-screen viewing and for printed hard copies
- Developing a project work plan that accelerates the schedule by conducting assignments in parallel and leveraging complementary work products that are already complete
To develop the report, Energetics worked closely with U.S. and Chinese researchers as well as DOE representatives and their Chinese counterparts to gather information on key accomplishments and the current status and future plans for CERC. CERC’s stakeholders are diverse and include the energy and climate R&D community in the United States and China, U.S. Government (Congress, State, and Department of Energy), China’s Ministry of Science and Technology, current and potential business partners, and the energy and climate international community in general.
The Report was successfully developed with the new elements and was launched immediately following the U.S.-China Presidential Announcement. The Report has been well-received and widely disseminated by officials from both countries. It is the most downloaded resource on the CERC website.