The U.S.-China Clean Energy Research Center’s Secretariat, operated by the U.S. Department of Energy’s (DOE’s) Office of International Affairs, sought to develop an annual report to provide CERC stakeholders and the public with an overview of CERC’s achievements in its first phase (2011–2015), its research and development (R&D) accomplishments over a 15-month timeframe, and its future plans. The technical achievements needed to be understandable for existing and potential new CERC partners and appeal to a broader audience, including media and the international community.
Energetics recommended innovative ideas to ensure that the report would meet these requirements, including the following:
- Integrating infographics to communicate CERC’s Phase 1 accomplishments
- Developing short vignettes to communicate complicated technical issues in a clear and compelling manner
- Streamlining the report into a 50-page document with graphics and descriptive captions that appeal to non-technical readers
- Providing thorough technical factsheets of CERC projects on the CERC website for readers seeking more information
- Producing two versions of the report, one designed and formatted for on-screen viewing and one for printed hard copies
Developing a project work plan that accelerates the schedule by conducting assignments in parallel and leveraging complementary work products that are already complete
To develop the report, Energetics worked closely with U.S. and Chinese researchers as well as DOE representatives and their Chinese counterparts to gather information on key accomplishments, current status, and future plans for CERC. CERC’s stakeholders are diverse and include the energy and climate R&D community in the United States and China, the U.S. government (e.g., Congress, State Department, and Department of Energy), China’s government (e.g., Ministry of Science and Technology), current and potential business partners, and the energy and climate international community in general.