Roadmapping Approach
Energetics' consultants work with executives to define key business parameters and set strategic goals that will ensure future success. The resulting vision provides the strategic framework that drives technology planning. We then engage experts in technology, science, and business to identify critical needs and develop technology pathways to fulfill the goals. The result of this effort is a technology roadmap that can guide technology decisions and investments for an organization or an entire community.
Roadmapping Approach
Visioning
| Participants |
Senior-level executives or leaders |
| Goal |
Jointly identify the business, social, market, and regulatory drivers
Define a future desired vision of the industry or community
Outline strategic goals to achieve the vision |
| Format |
Small facilitated meeting or workshop |
| Product |
A brief, formal vision document |
| Advantages |
Technology need not be a key part of the vision because technology is often viewed as the means to achieve market success rather than an accomplishment unto itself. Often very effective in developing an initial vision that is subsequently circulated, modified, and refined. |
Roadmapping
| Participants |
A cross-section of the senior technical community |
| Goal |
Define the technology barriers to achieving goals
Outline research solutions and pathways to overcome the barriers |
| Format |
One or more facilitated workshops |
| Product |
A published roadmap and general responsibilities to accomplish it |
| Advantages |
A very efficient way to address complex issues and reach consensus on priorities in a very short period of time. The technology roadmapping activity is the beginning of the partnering process in which face-to-face interactions are important. |
Implementation
|
Technology roadmap implementation turns plans into action. In some organizations, this step is the most difficult one for the following reasons:
- Resources must be secured and allocated
- Difficult decisions must be made about which activities to fund and which to turn down
- Activities may be funded from a variety of sources, which requires a complex, effective management approach
- Contracting mechanisms and implementation partnerships must be developed (these can be difficult to create)
- Mechanisms must be in place to track the performance and progress of R&D projects against stated goals
|