In an effort to grow its security partnership base, PCIS wanted to develop a communication tool that could

• Convey its value as an organization
• Reach both sector representatives who could become potential partners and government agencies with little knowledge about PCIS
• Relay confusing information in easy-to-understand format

Energetics developed a two-page fact sheet that

• Provides focused background information about the organization and outlines its complicated structure in a graphical format
• Outlines the mission, goals, and current sector partners
• Emphasizes the importance of public-private partnerships as the most effective way to align the interests of business, government, and the American people to achieve the common goal of homeland security
• Is designed in a visually pleasing format for quick comprehension and marketing appeal

The fact sheet offers a snapshot to government agencies and potential partners, increasing support for the organization's efforts